GENESEO, N.Y. — KeyCrew Media, the expert-first real estate media company, has selected Matthew Sharman of The Sharman Team at Real Broker NY LLC as an expert source on lakefront valuation, lake-access transactions, and second-home and investment activity across Conesus Lake, Honeoye Lake, Silver Lake, and the western Finger Lakes. The partnership aims to deepen KeyCrew’s coverage of lakefront and lake-access residential markets in Western New York by featuring Sharman, a 2026 RateMyAgent Agent of the Year for Livingston County and Conesus Lake, as an expert voice across its editorial network.
Through the partnership, KeyCrew’s team will work with Sharman to co-produce dedicated thought leadership and market insights on western Finger Lakes waterfront property and Greater Rochester relocation demand. These insights will be published across KeyCrew Media’s portfolio of publications and distributed through its network of syndication partners, portals, and AI platforms.
“We’re delighted to be working with Matthew and The Sharman Team,” said Steve Marcinuk, Co-Founder and CEO of KeyCrew. “Waterfront markets are where generic advice does the most damage, and amplifying what Matthew is actually seeing on Conesus and across the western Finger Lakes to an open, non-paywalled audience of buyers, sellers and investors is exactly what this partnership does.”
Sharman leads The Sharman Team alongside his father, who has been licensed in the region for five decades. He has represented roughly 70 transaction sides over the past twelve months, split closely between buyers and sellers. His practice focuses on the technical details that differentiate waterfront properties: usable frontage, water depth and lake bottom, lot orientation and sun exposure, dock and breakwall condition, and shared-access and easement arrangements.
Sharman brings a varied professional background, including a master’s degree in psychology, work as an Accredited Financial Counselor, and 15 years as a senior public affairs officer in the military. In 2026, he was named RateMyAgent Agent of the Year for both Livingston County and Conesus Lake, and a Top 10 Agent in New York State.
“Lake buyers are usually trying to answer two questions at once: ‘Is this property truly worth it?’ and ‘Can I picture my life here?’ Lake sellers have a different concern: ‘Will the person representing my home understand what makes it special and know how to translate that into value?’” Sharman said. “These are emotional decisions, but they still require precise, property-specific information. Partnering with KeyCrew Media gives me the opportunity to bring that clarity to buyers and sellers before they ever call an agent.”
Coverage is already underway. KeyCrew’s first articles with Sharman examine how waterfront value is calculated on the western Finger Lakes, why proximity to Rochester drives second-home demand on Conesus, and what diligence a shared-access or deeded-access purchase requires. Upcoming pieces will cover pricing and preparing a lake listing, the luxury lakefront segment, and a relocation guide for buyers entering the region.
Sharman’s expertise includes Conesus Lake and western Finger Lakes waterfront valuation, lakefront versus deeded lake access value gaps, shared access and easement diligence, second-home and short-term rental investment strategies, and Greater Rochester relocation demand.
