In a strategic move that blends music, advertising, and celebrity branding, Daffin Records has announced that artist Jon Lindsay has partnered with Don Gato Tequila, the brand co-founded by actor and producer Danny McBride, to create an original song titled “Cool Times.” The track, written, produced, and performed by Lindsay, features backing vocals from longtime collaborator Benji Hughes and debuts in a new one-minute spot directed by Don Gato co-owner Chris Walldorf. This collaboration highlights the growing trend of brands leveraging original music to deepen audience engagement and extend their narrative reach beyond traditional advertising.
The significance of this announcement lies in its potential to reshape how spirits brands connect with consumers. Don Gato Tequila has already garnered major advertising-industry attention with its “Saga of All Sagas” films, recognized by Ad Age, Adweek, and MediaPost for their inventive mix of lucha libre mythology, tequila, cats, and McBride’s comedic sensibility. By commissioning an original song, the brand moves beyond visual storytelling into auditory branding, creating an anthem that can live independently on streaming platforms and in social media, thereby amplifying its cultural footprint. Lindsay’s involvement brings credible musical artistry to the campaign, while Hughes’ participation adds a layer of authenticity for fans of McBride’s earlier work, such as the song “Kenny” from Eastbound & Down.
Lindsay, a New York City- and Savannah-based artist, songwriter, and producer, has a diverse portfolio that includes four full-length albums, three EPs, and collaborations with Rhiannon Giddens, Caitlin Cary, and American Aquarium. His fourth LP, Big Stage, was released by Daffin Records in 2025. His partnership with Don Gato Tequila not only elevates the brand’s creative output but also positions Lindsay’s music in front of new audiences. The song’s title draws from Don Gato’s ethos, “Made good. For cool times,” and is designed to evoke the warmth and nostalgia of late summer, a sentiment that resonates with consumers seeking authentic experiences.
The collaboration also underscores the value of long-term relationships in the creative industries. Lindsay and Hughes have been making music together since their early days in Charlotte, North Carolina, and their chemistry is evident in the track’s warm, loose, and instantly familiar sound. Walldorf, who attended film school with McBride and has worked with Lindsay for years, directed the spot, ensuring a cohesive vision. This network of trusted collaborators enables seamless integration of music and brand storytelling, a model that other companies may seek to emulate.
From a business perspective, the release of “Cool Times” could drive multiple revenue streams. The song is available for streaming and download, and the spot serves as a marketing tool for Don Gato Tequila, which is available in Blanco and Reposado expressions. As the advertising and music industries continue to converge, initiatives like this demonstrate how original music can enhance brand identity, foster consumer loyalty, and generate media buzz. For Jon Lindsay, the exposure could lead to increased streaming, sync licensing opportunities, and a broader fan base. For Don Gato, it reinforces its position as a culturally attuned brand that understands the power of a good song to capture the spirit of its product.
The collaboration between Jon Lindsay, Benji Hughes, and Don Gato Tequila is more than a catchy tune; it represents a forward-thinking approach to branding that prioritizes artistic integrity and audience connection. As the campaign unfolds, it will be interesting to see how consumers respond and whether this model inspires similar partnerships across the beverage and entertainment sectors. The original release can be viewed on www.newmediawire.com.
