617 Collective LLC, a New York-based acquisition platform targeting founder-led agencies in modern marketing, media, public relations, digital content, and the creator economy, has appointed Victor Martinez as Partner and Head of Capital Markets. Martinez will lead the firm's capital markets strategy, strategic financing relationships, lender engagement, and corporate development as it advances plans to deploy up to $100 million across acquisition and partnership opportunities this year.
With more than 20 years of investment banking and capital markets experience from Citi and JPMorgan, Martinez advised companies on financing transactions, strategic growth initiatives, public market positioning, and capital formation across technology, media, and consumer sectors. In his new role, he will work closely with banks, lenders, private investment firms, family offices, and strategic financial partners to support 617 Collective's acquisition pipeline and platform growth.
617 Collective is building a long-term acquisition platform for founder-led businesses in influencer marketing, talent management, public relations, digital media, creative services, branded content, and creator commerce. The firm targets businesses with strong client relationships, specialized capabilities, durable market positions, and opportunities for growth through shared infrastructure and strategic support. Unlike traditional private equity-backed roll-up strategies, 617 Collective follows a long-term holding model designed to preserve founder leadership, creative independence, and brand identity while providing capital, operational resources, and strategic guidance.
Cynthia Monroy, Managing Partner of 617 Collective, stated: "Victor's appointment is an important step in the continued institutionalization of 617 Collective. His experience across global banking, capital markets, and strategic financing strengthens our ability to execute our acquisition strategy with discipline and credibility." Martinez added: "617 Collective is addressing a fragmented market with a disciplined acquisition strategy and long-term ownership model. I'm excited to help build the capital markets relationships and strategic financing framework needed to support the platform's growth and acquisition pipeline."
The firm has already begun executing its strategy through acquisitions of Nominee and Zanahoria Azul, two founder-led agencies that reflect its focus on specialized, culturally relevant businesses across modern marketing, media, and the creator economy. These transactions exemplify 617 Collective's long-term partnership model, which preserves founder leadership and brand identity while providing infrastructure and strategic support to scale.
As the creator economy and modern marketing services sector matures, founders increasingly seek partners that offer scale, operational support, and long-term alignment without sacrificing independence or client relationships. By combining patient capital, operational expertise, shared services, and sector-specific knowledge, 617 Collective aims to build a portfolio of category-leading businesses positioned for long-term growth.
