Great American Media has announced a partnership with Minivela to develop, distribute, and market micro-dramas specifically for U.S. Hispanic and Latin American viewers. The collaboration will power the launch of Pure Flix Familia, a new Spanish-language and bilingual streaming destination dedicated to faith- and family-centered storytelling set to debut later this year. The announcement was made during the ANA GrowthFronts in New York, where Great American Pure Flix President and CEO Bill Abbott joined Minivela co-founders Manny Ruiz and Carlos Ponce to formally unveil the alliance.
The partnership positions both companies at the forefront of the expanding micro-drama category, combining Pure Flix's established audience in faith and family entertainment with Minivela's creator-driven, mobile-first production model tailored for Latino audiences. Under the multi-project agreement, Minivela will produce a curated slate of premium micro-dramas designed for vertical viewing, including original intellectual property and adaptations from Pure Flix's extensive content library. The content will be produced in Spanish, English, and Spanglish, with production anchored in Miami, Los Angeles, New York, and key locations across Latin America.
Pure Flix selected Minivela as its strategic partner based on the company's decades-long track record in Hispanic media, storytelling, and film production, as well as its early leadership in the vertical short-form space. Bill Abbott stated that the companies share a deep commitment to storytelling that resonates with Latino audiences across the U.S. and Latin America. As part of the collaboration, Minivela will leverage Pure Flix's first-party audience insights to inform the development of new micro-dramas and adaptations tailored to family audiences.
In addition to producing exclusive content for Pure Flix Familia, Minivela will collaborate with Pure Flix on select distribution opportunities for its family-focused IP and advise on content acquisition strategies aimed at expanding reach among U.S. Hispanic and Latin American audiences. The companies will also work together on brand integrations and advertiser partnerships, creating new opportunities for marketers to connect with audiences through culturally relevant, story-driven content. Carlos Ponce emphasized that the partnership creates opportunities for Latino writers, directors, and creators to bring their voices to values-driven storytelling within the Pure Flix Familia ecosystem.
Minivela CEO Manny Ruiz highlighted the alignment between the companies' values and content goals, noting their focus on delivering universal stories that entertain, uplift, and connect at a time when much of the micro-drama space prioritizes volume over value. The partnership underscores Pure Flix's long-term strategy to build a multi-platform ecosystem serving audiences seeking trusted, family entertainment, while positioning Minivela as a key creative and production partner in scaling culturally relevant, mobile-first storytelling.
Pure Flix Familia will launch later this year as a dedicated Spanish-language and bilingual destination rooted in faith, family, and universal values, expanding the Pure Flix mission to serve one of the fastest-growing and most underserved audiences in the global streaming marketplace. The platform will be accessible through Great American Media's existing distribution channels, including the Pure Flix streaming service and the YouTube platform, as well as through Minivela's established social media presence on platforms like TikTok and Instagram.
