The collaboration between producer and director David S. Zucker and BOLEX Studios to launch the reality television series 'DRINK' marks a notable shift in reality programming toward exploring niche cultural intersections. The series is set at a distinctive New York City location at 154 East 33rd Street, where a high-end cocktail bar operates beneath a tattoo studio on the second floor. 'DRINK' captures the energy, creativity, and behind-the-scenes operations of running these two complementary businesses under one roof, from expertly crafted cocktails to custom tattoo artistry.
Zucker emphasized that the concept uniquely combines nightlife culture with tattoo artistry, offering audiences a rare glimpse into this dynamic environment. The series features real personalities and stories, with unexpected moments arising from the constant activity between the bar scene and the tattoo shop upstairs. Chris Torres, a world-famous tattoo artist, serves as the owner and head of tattoo operations at DRINK, leading a team that works with clients from diverse backgrounds, each bringing personal narratives and inspiration for their tattoos.
Filming for the pilot episode begins March 11 in New York City, showcasing a variety of colorful personalities, nightlife regulars, and tattoo clients. This provides viewers an inside look at the unique environment created when high-end mixology and body art converge. The partnership between Zucker and BOLEX Studios represents a significant development in reality television, moving beyond traditional formats to delve into authentic portrayals of creative industries.
The importance of 'DRINK' lies in its authentic depiction of two industries that have become increasingly mainstream, offering insights into the personal narratives and professional dynamics shaping contemporary urban culture. By focusing on the real stories and interactions within these spaces, the series highlights the cultural significance of such venues in modern society, providing a platform for understanding the evolving landscape of creative entrepreneurship and community engagement.
