More than 4 in 10 women in the United States have some form of cardiovascular disease, with these conditions killing more women each year than all forms of cancer combined. To address this crisis, leading global fashion, beauty, and lifestyle retailers have launched the inaugural Go Red. Shop with Heart. campaign in partnership with the American Heart Association to raise funds and awareness throughout February. Participating brands include Away, Commando, Lafayette 148, Michael Kors, Reebok, ShopSimon.com™, Summersalt, Torrid, and White & Warren, with marketing support from Berns & Co. and digital promotion from Mastercard.
Throughout the month, these retailers will solicit donations to the American Heart Association during online or in-store checkout or donate a percentage of proceeds from specific items. Rokt will enable new donor acquisition through its e-commerce network. "Nearly 1 in 3 women die from cardiovascular disease each year, yet women are still profoundly underrepresented in the clinical research, science and medicine that could save their lives," said Nancy Brown, American Heart Association Chief Executive Officer. "Retailers and consumers are uniquely positioned to turn everyday moments into meaningful change through Go Red. Shop with Heart."
According to the newly released American Heart Association 2026 Heart Disease and Stroke Statistics Update, heart disease is the leading cause of death in the U.S. and stroke is the number four cause of death. Cardiovascular diseases claim more lives in the U.S. each year than all forms of cancer and accidental deaths combined. Projections forecast that at least 6 in 10 U.S. adults will have cardiovascular disease within the next 30 years, with related costs expected to triple. The campaign represents a critical response to these alarming statistics, particularly given the gender disparities in cardiovascular research and treatment.
In addition to the brands supporting Go Red. Shop with Heart., more than 40 other nationwide retailers across various industries are inviting customers to support the American Heart Association this February through the Association's Life Is Why™ campaign. "Retail has always been a powerful connector," said American Heart Association volunteer board member Mindy Grossman. "Shop with Heart gives our industry a shared platform to lead with purpose and unite consumers in support of heart health." This coordinated retail effort marks a significant shift in how consumer industries can mobilize resources for public health initiatives.
Approximately 80% of cardiovascular disease is preventable through lifestyle changes such as following the Association's Life's Essential 8™, the key measures for improving and maintaining cardiovascular health. The campaign's importance extends beyond fundraising to address systemic issues in women's healthcare, where cardiovascular conditions have historically been underdiagnosed and undertreated compared to men. By leveraging the reach and influence of major retailers, the initiative aims to create lasting awareness about prevention while supporting research that specifically addresses women's cardiovascular health needs. To learn more about the campaign and participating companies, please visit https://www.heart.org/shopwithheart.
