Verizon Business has unveiled a new mobile plan tailored to the unique needs of small and midsized businesses, addressing the traditional limitations of carrier offerings. The My Biz Plan represents an industry-first approach that provides businesses with unprecedented flexibility and cost management options. The innovative plan allows businesses to create a customized wireless solution with a core package of unlimited calling, data, and texting. Businesses can add or remove specific add-ons as their needs change, ranging from international connectivity to productivity tools.
A standout feature is the 3-year price lock guarantee, which ensures that the core monthly plan pricing remains stable, excluding taxes and fees. Key features of the My Biz Plan include built-in mobile internet security to protect against malware and phishing, affordable pricing starting at $29 per month for 5+ lines, and international connectivity options. From April 10 to June 10, Verizon is offering an introductory 15% discount on the core monthly plan for new lines, potentially reducing costs to $25 per line with auto pay and paper-free billing.
According to the 2024 State of Small Business Survey, many small businesses struggle with managing costs while investing in essential technological tools. The My Biz Plan directly addresses these challenges by providing businesses with greater control over their mobile communication expenses and offerings. Iris Meijer, Chief Product & Marketing Officer at Verizon Business, emphasized the company's commitment to understanding and supporting small business needs. The new plan reflects Verizon's strategy of empowering businesses with flexible, cost-effective communication solutions.
The introduction of this plan matters because it represents a significant shift in how mobile carriers serve the small business market. Traditional plans often force businesses into rigid structures with limited customization, making it difficult to scale services up or down as operational needs fluctuate. By offering a plan with modular add-ons and a long-term price guarantee, Verizon is providing SMBs with predictable budgeting tools and the ability to align mobile expenses directly with business requirements. This is particularly important in an economic climate where small businesses face pressure to optimize every operational cost while maintaining competitive technological capabilities.
The implications extend beyond immediate cost savings. The built-in security features address growing concerns about mobile device vulnerabilities in business environments, where phishing attacks and malware can compromise sensitive data. The international connectivity options support businesses with global aspirations or remote teams, removing barriers to expansion. Furthermore, the timing of this launch—coinciding with documented small business struggles in the 2024 State of Small Business Survey—positions Verizon as a responsive partner rather than just a service provider. This move could pressure competitors to develop similar flexible offerings, potentially transforming the entire business mobile market toward more customer-centric models that prioritize adaptability over one-size-fits-all solutions.
