The Perecman Firm, a leading personal injury law firm in New York City, has been named the Official Personal Injury Law Firm Partner of New York City FC, reinforcing its dedication to community engagement and support. This partnership, which began in May 2025, features The Perecman Firm's branding at New York City FC home matches and across the Club's media content, enhancing visibility among fans locally and globally. Ara Sarajian, Vice President of Partnership Development at New York City FC, highlighted the alignment of values between the Club and The Perecman Firm, emphasizing their mutual commitment to representing New Yorkers.
New York City FC, a Major League Soccer team, is celebrated for embodying New York pride and uniting fans across the boroughs. The Perecman Firm views this collaboration as a platform to further its mission of advocating for injured individuals while contributing to the community. A spokesperson for the firm noted the parallels between the Club's determination on the field and the firm's advocacy in the courtroom, both standing with New Yorkers through challenges. This partnership not only strengthens The Perecman Firm's connection to the local sports community but also reflects its longstanding commitment to justice and support for New York City residents, beyond legal representation.
The significance of this announcement lies in its demonstration of how professional service firms are increasingly leveraging sports partnerships to build community connections and enhance brand visibility. For The Perecman Firm, this represents a strategic move to reach broader audiences while maintaining its core identity as an advocate for New Yorkers. The partnership with New York City FC provides a unique platform to communicate the firm's values to diverse demographics across the city and beyond. This alignment with a major sports franchise underscores the firm's commitment to being embedded in the cultural fabric of New York City, rather than operating solely within traditional legal channels.
From a business perspective, this partnership matters because it represents a convergence of legal advocacy and community engagement through sports. The visibility at home matches and across media content offers The Perecman Firm access to passionate fan bases while associating its brand with the positive emotions and community spirit surrounding professional sports. This approach reflects a growing trend where law firms are moving beyond conventional advertising to build more authentic connections with potential clients. The implications extend beyond marketing, as this partnership reinforces the firm's identity as an organization that supports New York communities in multiple dimensions, not just through legal services but through cultural participation and sponsorship.
The partnership also has implications for how professional services firms can leverage sports affiliations to enhance their public profiles while maintaining substantive community engagement. By aligning with New York City FC's values of determination and unity, The Perecman Firm strengthens its positioning as a firm that stands with New Yorkers in various aspects of life. This collaboration creates opportunities for the firm to demonstrate its commitment to the city in a visible, public manner that resonates with diverse audiences. The partnership represents a meaningful evolution in how legal firms connect with communities, moving beyond transactional relationships to build lasting affiliations that reflect shared values and mutual support.
