Peapack-Gladstone Financial Corporation and Peapack Private Bank & Trust have appointed Rebecca Wuest Creavin as Senior Managing Director and Client Advisor for their wealth management division. The seasoned professional will operate from the bank's Park Avenue location in New York City, bringing more than 25 years of experience serving high-net-worth individuals and families. This strategic hiring represents Peapack Private's effort to strengthen its presence in the competitive New York wealth management market, where firms increasingly compete for experienced advisors who can navigate market volatility and changing regulatory environments while maintaining strong client relationships.
Creavin joins Peapack Private from Bison Wealth, where she served as Managing Director and Partner with responsibilities spanning investment advisory, client management, and digital content creation tailored to affluent clients. Her career includes senior-level positions at major financial institutions including Capital Group, Wells Fargo, Deutsche Bank, and Citibank, where she developed specialized expertise in navigating complex financial landscapes and delivering customized investment strategies. This extensive experience across multiple major financial institutions provides Peapack Private with additional depth in serving clients seeking to establish, maintain, and expand their financial legacies through customized banking and investment solutions.
With total assets of $7.2 billion and assets under management and administration of $12.3 billion as of June 30, 2025, the New Jersey-based bank continues to expand its client-centric approach to banking and wealth management services. Additional information about the bank's services can be found at https://www.peapackprivate.com. The appointment underscores Peapack Private's commitment to providing comprehensive financial, tax, fiduciary and investment advice to individuals, families, privately held businesses, family offices, and not-for-profit organizations.
Creavin's educational background includes a Bachelor of Science degree in Computer Science and Economics from Duke University and an MBA in Finance from New York University. Her combination of technical and financial expertise positions her to address the evolving needs of wealthy clients in an increasingly digital financial landscape. This appointment matters because it reflects broader industry trends where wealth management firms must adapt to technological changes while maintaining personalized service for affluent clients. The hiring signals Peapack Private's strategic focus on attracting top talent with both traditional financial expertise and digital capabilities, which is becoming increasingly important as clients demand more sophisticated, technology-integrated wealth management solutions.
