Triangle Fragrance Enhances Formulations and Expands Sizing Options in Clean Luxury Push

Triangle Fragrance has announced significant formulation enhancements across its product line, including the launch of new 50ml editions of its signature scents. The American luxury fragrance brand has increased oil concentrations in its core products while eliminating BHT, an antioxidant previously used in trace amounts, as part of its clean luxury commitment. The brand's flagship fragrance, FREEDOM, The Official Fragrance of the United States, has been elevated to a parfum with an increased oil concentration of 22%, up from 18%. This unisex fragrance features opening notes of orange, tangerine, and pineapple, anchored with its renowned, long-lasting campfire accord. The men's fragrance ENERGY also received a formulation boost, with its oil concentration rising from 18% to 19%, offering consumers greater richness and longevity.

Magda Khalifa, Founder of Triangle Fragrance and a post-9/11 U.S. Army combat veteran, explained the strategic importance of these changes. "Gen Z and Gen A don't want to wear their parents' fragrances - they want their own brands that reflect their values," Khalifa stated. "That is why Triangle Fragrance continues to resonate with younger generations, through its modern luxury, transparency, and unapologetically American authenticity." The formulation changes align with the brand's position as an industry disruptor in the luxury fragrance market. Founded in 2020, Triangle Fragrance maintains 100% ingredient-transparency and holds international cruelty-free certification by Leaping Bunny Program. The brand's commitment to clean beauty extends to being vegan-friendly and free from parabens, sulfates, phthalates, mineral oil, and dyes.

The introduction of 50ml editions provides consumers with additional sizing options while the formulation enhancements deliver greater value through increased oil concentrations. These developments come as the fragrance industry sees growing demand for transparent, clean formulations that appeal to younger consumers seeking brands aligned with their values. The brand's approach reflects broader shifts in consumer preferences toward authenticity and ingredient awareness in luxury personal care products. The brand continues to position itself at the intersection of modern luxury and American authenticity, drawing inspiration from the philosophical Freedom Triangle concept introduced in Khalifa's 2019 memoir, American DREAM. For additional information about Triangle Fragrance and its product offerings, consumers can visit trianglefragrance.com.